• Gummi Fridriksson

    CEO Paga Hill Development Company

    Gudmundur (Gummi) Fridriksson is the CEO of Paga Hill Development Company (PHDC). Gummi co-founded Paga Hill Development Company with a vision: to develop a world-class, master planned estate on 20 hectares of land abutting the Central Business District of Port Moresby, Papua New Guinea. Gummi has realised this dream with Paga Hill Estate, which recently received the green light from local government and is set to begin construction this year.


    Gummi Fridriksson arrived in Papua New Guinea over 20 years ago, in 1994. Having felt an immediate connection to Papua New Guinea, Gummi spent time travelling through the country, as well as visiting and working in Port Moresby. It was here that Gummi met his wife Tau Asigau, a Papua New Guinean native raised on the southern coast of PNG. Tau is also passionate about PNG culture, people and business and has spent many years working for PNG's national airline, Air Niugini, and within the tourism industry.


    Gummi and Tau drew on their extensive knowledge and deep passion for Papua New Guinea to collaborate on their first professional project: Destination Papua New Guinea. In celebration of Papua New Guinea’s 20 years of independence, Destination Papua New Guinea was PNG’s first coffee table style publication and played homage to the fascinating history, unique culture and spectacular landscapes of Papua New Guinea. Second Destination Papua New Guinea, a set of two coffee style books was published for APEC, which was held in Papua New Guinea in 2018. 1000 sets were donated to the PNG Government as the official government hand-out to world leaders and their delegations during APEC.


    Gummi Fridriksson's love and passion for Papua New Guinea and its' people is channelled into his plans for the Paga Hill Estate development. Paga Hill Estate will be the first comprehensively planned multi-use estate in Port Moresby, thereby becoming a focal point for the region. Not only will the estate boost tourism in the area by attracting thousands of visitors each year— it will benefit the local economy and provide ongoing employment opportunities for Papua New Guineans.


    Gummi is involved in several community initiatives in PNG, including The Crocodile Literary Prize, which the Paga Hill Development Company has sponsored since 2015, The Royal Papua New Guinea Police Legacy, which looks after the welfare of children of deceased police officers, Port Moresby Nature Park , St. John’s Ambulance, Tubuseriea community school and others.


    Gummi believes that Papua New Guinea can be a prosperous tourism and investment hub. Through his love, respect and understanding of the region, Paga Hill Estate and other projects in PNG, Gummi is committed to this dream and the holistic advancement of PNG.


    Gummi has received various recognitions for his efforts, including made an Officer of Logohu (OL), the Queen Elizabeth Diamond Jubilee 1952-2012) medal and the Royal Papua New Guinea Constabulary Centenary (1888-1988) medal.


    As a local himself, Gummi believes that advancement should never be at the cost of diluting that which makes PNG one-of-a-kind.

  • Expertise

    Gummi is a business leader with over 30 years of experience in managing major projects in Europe, China, Hong Kong, Papua New Guinea and Australia. He is MBA educated and possesses a unique mix of strategic insight, operational expertise and people skills.

    Economic Development

    Gummi is passionate about economic growth in Indigenous communities. Before focusing on Paga Hill Estate through PHDC, he spent six years working in high-level management positions at Indigenous empowerment organisations in Australia.

    Architecture Design

    Gummi has been an integral part of the design of Paga Hill Estate for the last 12 years. During this time, he has worked alongside Architects and Urban Designers at Studio GA to develop the space.


    When he's not working on Paga Hill Estate — or in the community— Gummi enjoys venturing out into nature and fishing. Although a fly fishing enthusiast, Gummi also likes to bring out his rods in search of the elusive and powerful Papuan Black Bass.

    Music & Arts

    Gummi is a passionate musician who plays the guitar. He is also a gypsy jazz enthusiast and enjoys the ukulele.

  • Experience

    Gummi is a MBA educated, strategic and highly experienced business leader with 30 years' of expertise in a diverse range of management positions and locations worldwide. He is the co-founder and CEO of Paga Hill Development Company, whose focus is the 13.7 plus hectare master planned community near Port Moresby - Paga Hill Estate. He is passionate about economic development in Indigenous communities — and all things to do with Papua New Guinea.

    Paga Hill Development Company (PNG) Ltd (PHDC)


    May 1996 - Present

    Destination Papua New Guinea



    Managing Director

    Jan 1994 - Jan 1996

    Paga Hill Development Company (PNG) Ltd (PHDC)

    Chief Executive Officer

    Dec 2012 - Present

  • Blog

    Gudmundur (Gummi) Fridriksson is the hands-on CEO of Paga Hill Development Company (PHDC) overseeing the transformation of Paga Hill Estate, a 13.7 plus hectare site in Port Moresby, Papua New Guinea. He is passionate about all things to do with Papua New Guinea and enjoys sharing his vast knowledge about the region through his blogs.

  • Community

    Children's Anthology

    The inaugural edition of the Children’s Anthology was produced in December 2015.

    The Children's Anthology was produced due an overwhelming number of excellent stories written as entries into The Crocodile Prize Writing for Children Award sponsored by Gummi Fridriksson as CEO of the Paga Hill Development Company. It is envisioned that this compilation of locally written stories will ignite a passion for reading and writing in Papua New Guinea’s younger generations as the book is distributed and enjoyed throughout schools and homes in Papua New Guinea. Gummi Fridriksson was honoured to write the Foreword for this special edition publication.

    Crocodile Prize

    The Crocodile Prize is an annual literacy competition in Papua New Guinea established in 2010 to encourage creative writing and home-grown literacy in PNG. In 2015,

    Paga Hill Development Company under Gummi Fridriksson commenced sponsorship of the Crocodile Prize Writing for Children Award. At the close of the competition, more than 50 entries of stories written especially for children of Papua New Guinea had been received. Due to the success of this story writing category, Paga Hill Development Company extended its sponsorship to produce a special edition children’s anthology, in conjunction with The Crocodile Prize, to be distributed throughout schools and homes in Papua New Guinea.

    My Walk to Equality

    Gummi Fridriksson is honoured to support the first collection of women’s writing to come out of Papua New Guinea.

    Sponsored by Paga Hill Development Company the collection is designed to present relevant issues from a women’s perspective to help elevate the status of women, and women writers in PNG. This important initiative not only raises awareness of women’s inequality in PNG, it also provides an opportunity for PNG writers to be recognised and have their work published in a book alongside other authors.

  • Contact Gummi Fridriksson