Gudmundur (Gummi) Fridriksson is the CEO of Paga Hill Development Company (PHDC). Gummi co-founded Paga Hill Development Company with a vision: to develop a world-class, master planned estate on 20 hectares of land abutting the Central Business District of Port Moresby, Papua New Guinea. Gummi has realised this dream with Paga Hill Estate, which recently received the green light from local government and is set to begin construction this year.

Gummi Fridriksson arrived in Papua New Guinea over 20 years ago, in 1994. Having felt an immediate connection to Papua New Guinea, Gummi spent time travelling through the country, as well as visiting and working in Port Moresby. It was here that Gummi met his wife Tau Asigau, a Papua New Guinean native raised on the southern coast of PNG. Tau is also passionate about PNG culture, people and business and has spent many years working for PNG's national airline, Air Niugini, and within the tourism industry.

Gummi and Tau drew on their extensive knowledge and deep passion for Papua New Guinea to collaborate on their first professional project: Destination Papua New Guinea. In celebration of Papua New Guinea’s 20 years of independence, Destination Papua New Guinea was PNG’s first coffee table style publication and played homage to the fascinating history, unique culture and spectacular landscapes of Papua New Guinea. Second Destination Papua New Guinea, a set of two coffee style books was published for APEC, which was held in Papua New Guinea in 2018. 1000 sets were donated to the PNG Government as the official government hand-out to world leaders and their delegations during APEC.

Gummi Fridriksson's love and passion for Papua New Guinea and its' people is channelled into his plans for the Paga Hill Estate development. Paga Hill Estate will be the first comprehensively planned multi-use estate in Port Moresby, thereby becoming a focal point for the region. Not only will the estate boost tourism in the area by attracting thousands of visitors each year— it will benefit the local economy and provide ongoing employment opportunities for Papua New Guineans.

Gummi is involved in several community initiatives in PNG, including The Crocodile Literary Prize, which the Paga Hill Development Company has sponsored since 2015, The Royal Papua New Guinea Police Legacy, which looks after the welfare of children of deceased police officers, Port Moresby Nature Park , St. John’s Ambulance, Tubuseriea community school and others.

Gummi believes that Papua New Guinea can be a prosperous tourism and investment hub. Through his love, respect and understanding of the region, Paga Hill Estate and other projects in PNG, Gummi is committed to this dream and the holistic advancement of PNG.

Gummi has received various recognitions for his efforts, including made an Officer of Logohu (OL), the Queen Elizabeth Diamond Jubilee 1952-2012) medal and the Royal Papua New Guinea Constabulary Centenary (1888-1988) medal.

As a local himself, Gummi believes that advancement should never be at the cost of diluting that which makes PNG one-of-a-kind.